Avocado: Worldwide market survey and production profitability

avocado 1

Avocado is considered one of the healthiest fruits available and has received increased exposure in recent years through sales promotions around the world. Demand for avocado has grown over the last decade, and consumption rates per person have risen, as have prices. At the same time, the supply has grown as well. Sizes of avocado groves and production rates around the world have risen at a consistent annual rate of approximately 5%. Consumption rates per person in Europe, Israel's target market, have doubled over the last decade and reached 0.8 kg per person each year. By comparison, the average world consumption rate is 0.67 kg per person; consumption in the USA and Australia is 2.5 kg per person; and rates in South America and Israel reach approximately 5 kg per person annually.

Zenovar evaluated worldwide supply and demand trends, as well as profitability for farmers and whether it is worthwhile to continue to develop the avocado sector. The analysis showed that average profitability during the last years was 26,500 NIS per Hectare, without capital recovery, and approximately 15,000 NIS including capital recovery. Profitability can be increased by changing the mix of avocado species and of export and local market supply. The analysis also showed that Israeli manufacturers can absorb price reductions of up to 30% and continue to manufacture.

אבוקדו 1

Cost of export from Israel: Ashdod- Marseille-Holland route as an example (NIS per kg.)

סעיפי עלויות ייצוא

האס ירוקים משוקלל 60-40 הערות
מחיר סיטוני 11.0 7.5 8.9 נתוני 2014/15 (1), (2)
רווח סיטוני 1.4 0.9 1.1 12.5%
מחיר מכירה בהולנד 9.6 6.6 7.8
עמלת יבואן 0.8 0.5 0.6 8% ממחיר מכירה
הובלה יבשתית בחו”ל 0.28 0.28 0.28 1400E למכולה (3)
הוצאות שחרור בחו”ל 0.25 0.25 0.25 23 יורו סנט לקרטון (4)
מחיר CIF (5) 8.3 5.5 6.6  
הובלה ימית מישראל 0.53 0.53 0.53 3000$ למכולה
היטלי נמל בישראל/עמיל מכס 0.1 0.1 0.1
עמלת יצואן 0.77 0.53 0.62 8% ממחיר מכירה
מחיר FOB 6.9 4.4 5.4
מיון אריזה והובלות בארץ 1.4 1.4 1.4
מחיר למגדל 5.5 3.0 4.0

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Market Analysis

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